We’ve seen profound advances in technology, especially with the development of artificial intelligence and deep learning which are increasingly for voice assistants. This, in turn, promises to bring about huge changes in consumer behavior — what’s being called “voice commerce”. This is a new channel, governed by a new set of rules.
Here, communication is key. These shopping assistants use AI and are changing the rules of the game when it comes to customers’ purchasing behavior; they can even make purchasing decisions for the customer if desired.
Source: thoughtworks.com